The New York Times bestselling author heralds the future of business in Free.
In his revolutionary bestseller, The Long Tail, Chris Anderson demonstrated how the online marketplace creates niche markets, allowing products and consumers to connect in a way that has never been possible before. Now, in Free, he makes the compelling case that in many instances businesses can profit more from giving things away than they can by charging for them. Far more than a promotional gimmick, Free is a business strategy that may well be essential to a company’s survival.
The costs associated with the growing online economy are trending toward zero at an incredible rate. Never in the course of human history have the primary inputs to an industrial economy fallen in price so fast and for so long. Just think that in 1961, a single transistor cost $10; now Intel’s latest chip has two billion transistors and sells for $300 (or 0.000015 cents per transistor—effectively too cheap to price). The traditional economics of scarcity just don’t apply to bandwidth, processing power, and hard-drive storage.
Yet this is just one engine behind the new Free, a reality that goes beyond a marketing gimmick or a cross-subsidy. Anderson also points to the growth of the reputation economy; explains different models for unleashing the power of Free; and shows how to compete when your competitors are giving away what you’re trying to sell.
In Free, Chris Anderson explores this radical idea for the new global economy and demonstrates how this revolutionary price can be harnessed for the benefit of consumers and businesses alike.
Reviews“The Long Tail is a book for the Head—provocative and insightful. It belongs on your shelf between The Tipping Point and Freakonomics, offering great insight into the next generation of Internet revolution and opportunity.” --Reed Hastings, CEO, Netflix
“I’d put Anderson and his work on par with Malcolm Gladwell and Clayton M. Christensen as one of the more important pieces of business philosophy published in the emerging global, digital era.” --Alan T. Saracevic, San Francisco Chronicle
“The Long Tail is a rare achievement: it takes something seemingly familiar—the realm of buying and selling—and makes us think about it in a completely new way. This is a remarkably smart book, and also a refreshingly optimistic look at the new rules of a world in which everyone can find something different to enjoy.” --James Surowiecki, author of The Wisdom of Crowds
“Technology and the Internet are making the world a smaller and more connected place. The Long Tail is the first book to explain exactly how the ability to reach niche markets creates big opportunities.” --Terry Semel, CEO, Yahoo!
“The Long Tail is one of this season’s most thought-provoking books.” --BusinessWeek
“Anderson’s book is both insightful and entertaining, especially if you enjoy watching the sparks created when commerce and culture bump into each other.” --Miami Herald
“If you’re selling anything that can be aggregated, such as books, music, film, software, and digital products that don’t need distribution centers, The Long Tail could be your guide to becoming the next big dog.” --Business 2.0
In his revolutionary bestseller, The Long Tail, Chris Anderson demonstrated how the online marketplace creates niche markets, allowing products and consumers to connect in a way that has never been possible before. Now, in Free, he makes the compelling case that in many instances businesses can profit more from giving things away than they can by charging for them. Far more than a promotional gimmick, Free is a business strategy that may well be essential to a company’s survival.
The costs associated with the growing online economy are trending toward zero at an incredible rate. Never in the course of human history have the primary inputs to an industrial economy fallen in price so fast and for so long. Just think that in 1961, a single transistor cost $10; now Intel’s latest chip has two billion transistors and sells for $300 (or 0.000015 cents per transistor—effectively too cheap to price). The traditional economics of scarcity just don’t apply to bandwidth, processing power, and hard-drive storage.
Yet this is just one engine behind the new Free, a reality that goes beyond a marketing gimmick or a cross-subsidy. Anderson also points to the growth of the reputation economy; explains different models for unleashing the power of Free; and shows how to compete when your competitors are giving away what you’re trying to sell.
In Free, Chris Anderson explores this radical idea for the new global economy and demonstrates how this revolutionary price can be harnessed for the benefit of consumers and businesses alike.
Reviews“The Long Tail is a book for the Head—provocative and insightful. It belongs on your shelf between The Tipping Point and Freakonomics, offering great insight into the next generation of Internet revolution and opportunity.” --Reed Hastings, CEO, Netflix
“I’d put Anderson and his work on par with Malcolm Gladwell and Clayton M. Christensen as one of the more important pieces of business philosophy published in the emerging global, digital era.” --Alan T. Saracevic, San Francisco Chronicle
“The Long Tail is a rare achievement: it takes something seemingly familiar—the realm of buying and selling—and makes us think about it in a completely new way. This is a remarkably smart book, and also a refreshingly optimistic look at the new rules of a world in which everyone can find something different to enjoy.” --James Surowiecki, author of The Wisdom of Crowds
“Technology and the Internet are making the world a smaller and more connected place. The Long Tail is the first book to explain exactly how the ability to reach niche markets creates big opportunities.” --Terry Semel, CEO, Yahoo!
“The Long Tail is one of this season’s most thought-provoking books.” --BusinessWeek
“Anderson’s book is both insightful and entertaining, especially if you enjoy watching the sparks created when commerce and culture bump into each other.” --Miami Herald
“If you’re selling anything that can be aggregated, such as books, music, film, software, and digital products that don’t need distribution centers, The Long Tail could be your guide to becoming the next big dog.” --Business 2.0
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